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YourOwnLab Services

Advertising


A holistic view on your brand. Combine Addictlab's in house expertise on branding & advertising with the input of creative thinkers from other disciplines to create surprising & innovative advertising messages.

Advertising

Lectures


Each lab generates lots of inspiring content. YourOwnLab founder Jan Van Mol has been giving lectures and Inspiration Showers on the concept of collective intelligence and on the subjects chosen by the lab.
From the Thinking Conference, Melbourne, the Creativity World Forum, Kortrijk to the Innovation Summit, South Africa.

 

Lectures

Inspirational lectures & keynote speeches.

Lab Manager

How do you manage a lab? 
We define 4 parts of a collective intelligence project.

1. The INPUT:
what are the lab's resources? Who will be joining? What are their profiles?
Also, can we use existing ideas from the idea database? (Addictlab has over 10.000 concepts today). 

2. The RESEARCH:
What is the methodology to have the group of people be inspired, and think out of the box?

3. The OUTPUT:
What is the output of a lab? Idea generation, yes. And a list of concepts will come out. But who will take idea 25 and make it happen?

4. The REWARDS:
Why would people collaborate? What's in it for them? 
Remuneration, respect, talent acceleration. Rewards can take on diverse forms, but should always be thought about and implemented.

All of the above are issues the Lab Manager will have to deal with. Interested people can follow a Lab Manager Certification course. 
In fact, no lab on YourOwnLab should be active without a skilled Lab Manager.

Lab Manager

Facilitation services.

Cultural Transformation Manager

Helping companies to an Employee Engaged and Activated organization connected with the outside world. YourOwnlab helps creating a new company culture, to increase job satisfaction, to detect unperceived talent and to generate an entrepreneurial mind-set throughout the organization.  The LAB culture will empower people, foster innovation and contribute to the financial goals of the company.  Opening the innovation process to clients, suppliers and outside communities will accelerate even further idea generation and detect new business opportunities. 

The transformation process proposed includes several aspects touching deeply the organization of the company:

  • profiling people differently to discover creative competences and assemble dynamic groups (pyramidal system versus circular approach),
  • accelerate and increase business and non-business related idea generation engaging teams and communities (open innovation culture),
  • deploy physical fabrication environments as well as collaborative workspaces empowering talent and prototyping ideas (collective intelligence),
  • bringing faster business cases and opportunities to the market (rapid prototyping).
Contact jan@yourownlab.com for all information and cases.
 

Cultural Transformation Manager

Content generation

Whether it's through the extensive idea database of Addictlab (over 10.000 concepts) or via dedicated brainstorm sessions, YourOnwlab researchers can provide stories and innovative content, to produce simple as inspiration, or as a template for your own company or organisation's story yet to be written.
Research on native advertising, brand lab activities and research have created a list of business cases and practices involving brands and media.

Cases include projects with Diesel, Levi's, Nike, H&M, Lexus, BMW, Harley Davidson, Renault and more.

Content generation

The importance of creating authentic stories.

Branding & Marketing consultancy

You can not think about innovation without thinking about how it will affect your brand, organisation and marcom strategy.

YourOwnLab acts as sparring partner for your branding, advertising and marketing challenges. Some solutions can be offered through the Yola networks, although there is already a huge history of advertising knowledge within the organisation.Tacking a briefing using resources from design, advertising, branding, fashion or other disciplines will for sure generate out of the box ideas.

Extensive client list upon request. Activities in Automotive, FMCG, non-profit, media, beverages

Branding & Marketing consultancy

Sparring partner program.

Brainstorm Facilitation

YourOwnLab has 18 years of experience in managing brainstorm sessions, developing tools and making sure there is a clear methodology and output.
 

Brainstorm Facilitation

Facilitation of workshops and sessions.

Profiling


The Table of Human Capabilities of Addictlab (the Creative Chemistry Table) is an alternative way to profile people for their role in an organisation or brainstorm session. Based on an equal treatment of the person's passions and his or her skills, the proven methodology does not only take the professional craftsmanship , but also  - and most importantly - the personal drive of the person into account.
  By triggering that personal drive and creating groups of people with similar passions from different cultures and backgrounds, the system boasts a truly out of the box thinking collaborative process.

This service can be offered using a number of specially designed tools. (See tools)
 

Profiling

Using the Addictlab table of Human capabilities.